As an insurance broker, do you look forward to working every day and helping your clients meet their insurance needs? Do you recall what led you into the profession? If you are thinking of ways to recruit younger insurance brokers, show them why this career appeals to you.
A career with unlimited earning potential
Because insurance brokers work primarily on commission, there is no limit to earnings potential, which is appealing to young professionals filled with enthusiasm and energy, but who lack a wealth of experience. Expected job growth in the insurance sales industry is nine percent faster than average from 2014 to 2024, so, clearly, opportunities abound in the insurance industry.
Sell products that people need and want
Everyone can benefit from medical, dental or vision insurance, regardless of age or health status. Since the implementation of the Affordable Care Act, nearly 90% of the American population has health insurance. Under the Act, pediatric dental coverage is offered with all compliant plans. Certain states require dental insurance for children. Employers and individual consumers need knowledgeable brokers to guide them through the plans that are available as well as the myriad of associated laws and regulations.
Flexible work hours
Younger employees might be apt to value flexible hours over pay. Time management is an important skill for a broker. In addition to bringing in business and providing customer service to existing clients, brokers must also keep up with paperwork, prepare presentations and attend social events to generate leads and future sales opportunities.
Insurance brokers normally set their own work hours. Brokers who sell group health, dental and visions plans often work with employer groups, so they usually meet with clients during regular business hours.
A diverse work environment
There are many successful brokers who enjoy working in an office and using a phone and computer all day. But, for those who enjoy meeting people in all kinds of businesses or in various social settings, there are few professions that offer more diversity than being an insurance broker. Imagine an early morning appointment on a construction site, a lunch time meeting with the managers of a tech firm, an afternoon presentation at a bustling daycare center and an evening networking event.
Successful brokers have different levels of education and experience
While there are advantages of higher education and career experience, the beauty of working in sales is that any disadvantage can be overcome with hard work and perseverance. The typical state-level requirement to become a licensed broker is to graduate from high school and pass a licensing examination.
Perhaps the best way for a young insurance broker to learn the business is through on-the-job training. A rising broker can absorb much of the knowledge necessary to succeed simply by answering the phone in an agency, as being a good broker begins with handling questions and providing excellent service.
You are your best recruitment tool
If you are trying to recruit younger brokers, start by using technology. Maintaining a great website and social media presence is critical. List your job opportunities online on LinkedIn or job search engines like Indeed and Glassdoor.
But the best job ad is you! Your poise, professionalism and success are proof to the younger generation that working as an insurance broker is a stimulating and satisfying career.