From new client meetings to open enrollment – your ability to deliver engaging presentations to your clients and their employees is an integral part of your role as an insurance broker. If you can come across as knowledgeable, engaging and confident, your presentation will be one your audience will never forget. Here are three tips to delivering engaging presentations.
Presenting with enthusiasm starts with a genuine smile.
Of course, it goes without saying that you will have practiced your presentation a few times before the day you meet with your audience. That practice gives you the confidence you need to relax into your presentation and allow your enthusiasm to shine.
Connecting to an audience is done by having them relate to you; we are all naturally drawn to stories.
It seems obvious, but the audience will more easily recall a slide with one clear phrase or short sentence than one with a graph or set of five bullet points.
Remember that there are no limits to how many slides you show, but there are limits to what the audience can see on one slide and be able to recall—so it is most effective to use more slides with less information per slide.
How does a great presenter inject humor and creativity into the slide part of the presentation?
Sometimes—again, not too often—the presenter can show a relevant graphic or rendering. Or, slides can have an engaging theme (related in some way to the content) such as photos of their organization or something they can connect with on a personal level.
But above all, the slides should be the background to your passion and your subject. Remember that the presentation—in the form of you the presenter—is what truly engages the audience, not the slides. When that works, the audience gets the message.