Insurance Broker Blog

5 Productive Tips for Insurance Brokers During COVID-19

The coronavirus has, without a doubt, changed the business environment for this year and perhaps for a long time to come. As the situation progresses, many insurance brokers are looking for ways to support their clients and stay productive while working from home. Here are five best practices to follow.

1. Plan for the Long Term

New COVID-19 cases continue to emerge every day. Although guidelines and mandatory orders for social distancing have been issued in most locales, it is still unclear what the virus full impact will be on the U.S. and for how long. For this reason, the Centers for Disease Control and Prevention (CDC) recommends shifting your strategy online. Gather your customer contact list and use technology to your advantage. Make phone calls, send emails, reach out on social media, or schedule video conferences.

2. Prioritize and Organize

With the sudden outbreak of the virus, and having to work from home, you probably had to make serious adjustments. Projects you were working on at the office may have been put on hold and new projects have suddenly come to light. All the change and adjusting can become stressful. The best way to handle it is by prioritizing. Make a list of your projects and organize by importance. Also, make a schedule and set new goals as you would back at the office. For example, set a goal of how many clients you will call per week and divide that number for each day of the week. Doing this will help you stay focused and put an ease to your stress.

3. Communicate with Customers Transparently

Social distancing has closed the doors of non-essential businesses, but many customers don’t know that many of these businesses are able to offer their services online. Communicate to your customers that you are still open, or you have adjusted hours of operation. Also, let your customers know what your business is doing to stay healthy and safe during the pandemic. Customers appreciate honesty and being cared for. Providing as much information as you can and telling them that you are there for them in their time of need will really go a long way in retaining your customers. Another way you can show appreciation to your clients, is by offering to cater lunch or breakfast. This kind gesture is a great way to build your connection.

4. Stay Connected with Colleagues

The key to success as a fully remote team is consistent, transparent communication. This is especially important as the coronavirus situation unfolds. Use video conferencing platforms to keep team meetings on schedule and enjoy much needed face-to-face interaction. Share any new information you may have learned from speaking with your clients and brainstorm communication strategies together. Communicating regularly with your colleagues will ensure that everyone is on the same page. Supporting each other and maintaining an upbeat atmosphere at this time can be difficult for some of us.

5. Stay Informed

To ensure you are providing your customers with the latest information, stay informed with your local news and state officials. The CDC and World Health Organization (WHO) are constantly updating their websites on recommendations and developments on the coronavirus. Be sure to stay informed about new policies affecting your industry. Another great resource to follow is the National Association of Health Underwriters (NAHU), for updates on healthcare and how it’s being affected by COVID-19.

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