As an insurance broker, you are one of your clients’ key advisers. You’re licensed and take classes to maintain your license. You’re an expert in your field, giving unbiased advice based on your clients’ needs. Whether you find the most cost-effective coverage at a competitive price, or negotiate good deals on behalf of your clients, your job is to protect their best interests.

1. Time. People who don’t use a broker have to track down and visit all those insurance websites themselves. That’s a lot of time spent researching. Independent insurance brokers have access to many insurance companies and can quickly find the best insurance deals for their clients.
2. Money. An independent insurance broker can save their client money. Not only do you help find the right insurance, you help make sure they’re not paying more for that coverage than they need to.
3. Peace of mind. You will make sure that your client has the right amount of insurance for their needs. Not too little, not too much. And you also help make sure they have the right coverage. You can educate them about insurance coverage that they may not even know exist but are important for them. Being current and up-to-date with the latest changes, trends and legislation in the insurance market, you will also make sure that they are kept informed of the changes, trends and legislation that can affect their policy.
4. Understanding their Policy. Insurance is a jargon-filled industry, with legal terminology and enough acronyms for a can of alphabet soup. As an insurance broker, you will walk through your client’s policies and de-mystify the verbiage while deciphering the insurance acronyms. Part of your job is ensuring that the client has a clear understanding of the coverage they’re being offered.
5. Understanding their Needs. Your job is to represent your client and their needs through the insurance process. In addition to helping them find the best deals on the right coverage, you can advise them on how to customize their policies in ways that will save them even more.
6. Help with claims. In the unfortunate event that a client needs to file an insurance claim, you can assist them through the process, and act as an advocate and liaison with the insurance carrier.

As you can see, for many reasons you are valuable to your client. You are their go-to resource when it comes to saving money on procedures, protecting their assets, and getting the best out of their policy. Improve your skills to give even better service to your clients with our free downloadable how-to guide!