--- title: 4 Ways to Build and Maintain Relationships with Clients description: Whether you're a new broker learning the business or a broker growing a client base, it's key to know how to build and maintain relationships with clients image: https://blog.solsticebenefits.com/hs-fs/hub/215049/file-863370628.jpg --- [![Solstice Logo](https://blog.solsticebenefits.com/hs-fs/hubfs/Vonazon/solstice-benefits-broker-blog-template1-logo-216x76.png?width=216&name=solstice-benefits-broker-blog-template1-logo-216x76.png "Solstice Logo")](https://www.solsticebenefits.com/) # Insurance Broker Blog ![building a relationship with clients](https://blog.solsticebenefits.com/hs-fs/hub/215049/file-863370628.jpg) # 4 Ways to Build and Maintain Relationships with Clients By Kate Ranta on Sep 23, 2024 2:10:00 PM Options, options, options. Whether it’s having over 30 different brands of toothpaste to choose from, or hundreds of cable channels, consumers have choices. This also applies to employer groups. They have a lot of options when it comes to choosing which broker they partner with; so, why should they choose you? The key is knowing how to successfully [build and maintain relationships with clients](http://www.solsticebenefits.com/brokers/company-advantage.aspx), where they know that their needs are your priority.   It cannot be overstated that how you handle these relationships can make or break you. If handled well, you will inspire loyalty from your clients; and once you have won their loyalty, there’s a great chance they will refer other people to you. Whether you're [a new broker](https://info.solsticebenefits.com/new-to-the-market-first-time-broker-guide) trying to grow your business and build a client base, or you've been in the industry a long time and are looking to maintain and grow your client base, there are a few things you can do to help you keep the focus on your customers. **Tips to Build and Maintain Relationships with Clients** 1. **Communication**. Whether it's by in person meeting, phone, text or social media, stay in touch with your clients. This is key to building and maintaining relationships. Let customers know about changes to your business and in the industry, discounts and advantages you can provide, and how your business can help them. [Start a blog or email newsletter](https://info.solsticebenefits.com/tech-tools-every-broker-should-have?&__hssc=197791216.2.1400853048335&__hstc=197791216.e6b0d04b56b15080dbe839efe798d377.1399904833430.1400792671188.1400853048335.13&hsCtaTracking=63706b61-7b93-463d-964c-f52a09c8d986%7Cea51a) and use it as a central place to communicate with your clients. Be sure to keep all communication professional yet friendly. 2. **Authenticity**. Marketing studies show that clients expect authenticity when it comes the people with whom they do business. By maintaining an open and honest relationship with your clients, you are showing them that you value them. Building a customer base through lies or false information and promises will only backfire on you and hurt your business. Cultivate trusted relationships with your clients and watch your client satisfaction - and their loyalty to you - grow. 3. **Be an Invaluable Resource**. By becoming a trusted resource on all topics relevant to your industry, you can build trust and loyalty with your clients. Perhaps you share information on benefits, or updates in the industry that your groups need to know, or even information on [wellness tools and tips to keep their employees healthier and happier](https://blog.solsticebenefits.com/solstice-broker-blog/engage-employees-with-wellness-and-eap-programs). Doing these simple things and sharing relevant information with your clients, you become their go-to resource and trusted expert. *Quick tip:* Target the information you share to particular client groups, and try not to overwhelm your clients with information that is not useful or relevant to the services you provide. 4. **Reward Loyalty**. Clients love to be rewarded, and a rewarded client is often a loyal client. Loyalty keeps your business strong and encourages positive word-of-mouth – which is the most effective form of marketing. Referrals from your current client base can help you grow your business further. Consider sending your loyal customers a thank you gift or a gift certificate to their favorite restaurant, or even writing a hand written note. This special treatment will keep your clients coming back. You should encourage your clients to share the positive treatment they receive within their influential circle. With stiff competition in the insurance industry, being able to build and maintain relationships with clients is more important than ever. A little effort goes a very long way! [![New call-to-action](https://no-cache.hubspot.com/cta/default/215049/0bc7fa6d-fd8a-4209-86b1-00bf3bcb3e57.png)](https://cta-redirect.hubspot.com/cta/redirect/215049/0bc7fa6d-fd8a-4209-86b1-00bf3bcb3e57) **Any questions about your current Solstice products**? Login to your portal on [https://www.solsticemarketplace.com/](https://www.solsticemarketplace.com/)  **Want to start selling Solstice?** Visit [solsticebenefits.com](https://www.solsticebenefits.com/), call 877-760-2247 or email us at [sales@solsticebenefits.com](mailto:sales@solsticebenefits.com)** ** Share this with a friend: [![Share on Facebook](https://blog.solsticebenefits.com/hs-fs/hubfs/solsticebenefits-social-facebook-green.png?width=24&name=solsticebenefits-social-facebook-green.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.solsticebenefits.com/hs-fs/hubfs/solsticebenefits-social-linkedin-green.png?width=24&name=solsticebenefits-social-linkedin-green.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.solsticebenefits.com/hs-fs/hubfs/solsticebenefits-social-twitter-green.png?width=24&name=solsticebenefits-social-twitter-green.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=4%20Ways%20to%20Build%20and%20Maintain%20Relationships%20with%20Clients) [![Share on Pinterest](https://blog.solsticebenefits.com/hs-fs/hubfs/solsticebenefits-social-pinterest-green.png?width=24&name=solsticebenefits-social-pinterest-green.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=https%3A%2F%2Fcdn2.hubspot.net%2Fhubfs%2F522195%2FSphereOne%2FSVGLogoNew%2Ficon-pinterest.svg) [![Share on Email](https://blog.solsticebenefits.com/hs-fs/hubfs/solsticebenefits-social-email-green.png?width=24&name=solsticebenefits-social-email-green.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.solsticebenefits.com%2Fsolstice-broker-blog%2Fbuild-and-maintain-relationships-with-clients%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### comments 0 ### subscribe Please fill in the form below to subscribe to our blog ### blog categories - [ACA (26)](https://blog.solsticebenefits.com/solstice-broker-blog/topic/aca) - [insurance broker (25)](https://blog.solsticebenefits.com/solstice-broker-blog/topic/insurance-broker) - [broker tips (20)](https://blog.solsticebenefits.com/solstice-broker-blog/topic/broker-tips) - [dental insurance brokers (20)](https://blog.solsticebenefits.com/solstice-broker-blog/topic/dental-insurance-brokers) - [selling dental insurance (19)](https://blog.solsticebenefits.com/solstice-broker-blog/topic/selling-dental-insurance) [![New call-to-action](https://no-cache.hubspot.com/cta/default/215049/e2c0d4fb-4b61-4f25-9cb7-015a6e286d56.png)](https://cta-redirect.hubspot.com/cta/redirect/215049/e2c0d4fb-4b61-4f25-9cb7-015a6e286d56) [![Dental Insurance Sales just got easier.](https://no-cache.hubspot.com/cta/default/215049/d104faad-6417-4b42-8403-eb04b71c84be.png)](https://cta-redirect.hubspot.com/cta/redirect/215049/d104faad-6417-4b42-8403-eb04b71c84be) © Copyright 2024  - “Solstice” is the brand name for plans, products, and services provided by the subsidiaries and affiliate companies of Solstice Benefits, Inc. Plans, products, and services are provided by one or more Solstice entities. Not all plans, products, and services are available in each state. Solstice legal entities include: Solstice Benefits, Inc., Solstice Health Insurance Company, Solstice Healthplans, Inc., Solstice Healthplans of Arizona, Inc., Solstice of Illinois, Inc., Solstice Healthplans of Ohio, Inc., Solstice Healthplans of Texas, Inc., Solstice of New York, Inc., Solstice Administrators, Inc., Solstice Administrators of Alabama, Inc., Solstice Administrators of Arizona, Inc., Solstice of Minnesota, Inc., Solstice Administrators of Missouri, Inc., Solstice Administrators of North Carolina, Inc., Solstice Administrators of Texas, Inc., Claims Management Systems, Inc. Administrative Office for all Solstice entities: 7901 SW 6th Ct., Ste. 400, Plantation, FL 33324. 954.370.1700. www.solsticebenefits.com