Insurance Broker Blog

Print is Dead: Why You Need to Go Digital

In the health insurance market, passing out pamphlets and booklets as a way of marketing and keeping customers informed has always seemed like a normal part of doing business. However, it's important to make some changes to your way of thinking if you want your insurance brokerage to be truly successful. The truth is, more and more people are moving away from printed materials. Here are some of the reasons why you need to go digital.

People Have Changed Their Way of Shopping for Insurance

First of all, you should know that people have changed their way of shopping for insurance in drastic ways over the past several years. Even before the Affordable Care Act went into action, customers were starting to look at their healthcare coverage options online rather than by using traditional methods, such as looking at pamphlets at their doctors' offices, using companies that they had worked with in the past or calling around and getting quotes.

Nowadays, people get online when they shop for health insurance because it's fast, easy, convenient and free. This is especially true now that people are using the federal website and other health care exchanges to seek out coverage.

People are Changing the Way They Manage Insurance

People aren't just changing the way that they shop for insurance nowadays either. Now, more and more people are handling their existing policies online as well. For example, many people file claims, look at their policy documents and pay their premiums online, so it's important to ensure that you are offering these options to your customers.

Don't Waste Money—Print is Expensive

The truth is that print is expensive. Printing out lengthy policy documents takes up a lot of paper and ink, especially when many customers would be happy to pull them up online instead. Printing out brochures and pamphlets to pass out can also get pricey, especially when there are online marketing techniques that are more effective and a whole lot cheaper.

It's Time to Take the Environment Into Account

Printed materials have a huge impact on the environment. It's time to do something about it and have less of an impact on the earth around you. This can be done by using digital marketing techniques rather than printing out all of your marketing materials. You'll be operating a more eco-friendly business and will feel good for doing your part as well.

Luckily, there are plenty of digital marketing strategies available—instead of print—that you can implement to bring in business for your brokerage.

Broker guide to hr's questions