If you are trying to bolster profit margins and meet the needs of your customers, consider adding ancillary products to your listing. Ancillary benefits complement health insurance offerings, allowing you to build on the relationship with the customer and diversify your sources of earnings. They bring you additional streams of income by enhancing the products you can offer customers and the number of insurance partners you can represent.

 For example, adding vision insurance to the ancillary products you offer will put more money in your pocket. Offering vision insurance as an ancillary insurance product offers your employer group members protection that goes beyond what they receive from their basic group health insurance plans.

Vision benefits are an easy sell to your customers because of the potential high cost of routine eye examinations and prescription eyewear, especially for families. A health insurance plan offers coverage in the event of an eye injury or eye disease. Vision insurance provides coverage for common vision products such as eye glasses and various types of lenses. And in some instances, vision insurance policies will provide specified discounts on refractive surgery, such as LASIK, a popular procedure with today’s consumers. 

Expanding into other lines of business can positively impact your profit margin. For example, including life and disability insurance to your arsenal of products might make sense for you. These products tend to be especially more profitable because they offer you a higher margin and less risk than the typical standard products.  

Want to learn how Solstice's vision and other ancillary benefits can boost your earnings? Click the image below to talk to a Solstice team member today!