Insurance Broker Blog

5 Benefits of Selling Ancillary Benefits

Many large and small businesses still aren't offering their employees ancillary and voluntary benefits in their benefits package. While some might be trying to cut costs, many small businesses that don't offer voluntary benefits simply don't know about them. Insurance brokers who want to make more commissions can easily do so through ancillary benefits with an educational approach. Here are five reasons why ancillary benefits are good for employers for you to share at your next client meeting:


  1. Fill the gaps of a limited benefits package. Dental and vision packages are not included in some general insurance packages, meaning employees would either need to pay for these services out of pocket or find their own dental and vision insurance providers. Employees will seek out businesses that provide these services, and the most talented employees will go to the businesses with the best benefits packages. Adding on these voluntary benefits will keep employees happy by filling in gaps of more limited offerings.

  2. Plans can be paid with pre-taxed dollars. Employees can increase the value and savings of voluntary insurance products by applying FSA/HSA/HRA to their paychecks and having their payments taken out pre-tax for services like dental exams and dental X-rays.

  3. Happy employees are productive and loyal employees. Perhaps the best reason to include voluntary and ancillary benefits in an employee health insurance plan is to get and keep the best employees in the field. Employees who are happy with their insurance plans are more likely to stick around and report overall job satisfaction. And it's not rocket science to determine that satisfied employees are more productive and efficient employees than those who feel undervalued by their place of employment. Furthermore, employees who have good insurance plans are less likely to need to miss work for health related issues, which leads to our next point.

  4. Preventative care. We often think of preventative care in the sense of a yearly physical with a family doctor, but preventative care for the eyes and mouth can be just as important at detecting and preventing problems that can result in missed work. For instance, having dental exams covered by insurance means employees are less likely to need to have extreme dental work done that will result lost productivity.

  5. Low cost for employers. When packaged with traditional healthcare, adding voluntary or ancillary benefits comes at a very low cost for the employer. 

With all the other benefits--including increased employee satisfaction and lower rates of missed work--it seems like a no-brainer for employers who want to stay competitive to offer voluntary benefits in their benefits packages. It is up to you to educate your clients about the benefits of ancillary and voluntary products to make your clients satisfied and, as an added benefit, get higher commissions! If you're looking to learn more yourself, check out our link below to get FREE continuing education credits online! 

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