The pandemic has brought a lot of issues to light, and comorbidity factors are no exception. Comorbidity is when someone has one or more diseases or conditions simultaneously. Some studies show periodontal disease, also known as gum disease, as a suggested comorbidity factor for other diseases. These include heart disease, diabetes, and Alzheimer’s disease, all of which affect many millions of people each year.*

With nearly half of U.S. adults afflicted by gum disease, this helps to highlight the impact your oral health has on overall health. It also brings up an important discussion for you to have with your clients. COVID-19 continues to increase the risk of affecting those who have underlying conditions. Now is the time to discuss the importance of dental care and insurance coverage. By bringing awareness to comorbidity factors, you can help your clients make the right benefits decision for themselves and their families. And make a sale in the process!

Here are 3 reasons why you should educate your clients on dental comorbidity factors:

1. Lower Costs with Dental Insurance Coverage

Individuals dealing with health conditions often face higher health care costs, and dental care (and dental insurance) is key to mitigating those costs. An American Dental Association study showed that gum disease treatment can decrease overall healthcare costs for those diagnosed with Type 2 diabetes. Individuals in another study who received gum disease treatment saved up to 23% annually for heart disease and up to 30% annually for diabetes and stroke. Dental insurance coverage offers convenient access to preventive cleanings and diagnostic exams – which help uncover conditions like gum disease and lower costs for treatment.

2. The Older You Are, The Higher the Health Risk

The risk of comorbidity increases as you grow older. For one health issue you may have could affect or create another. An example would be the connection between dental health and Alzheimer’s disease. The two are linked by the Porphyromonas gingivalis species of bacteria. This bacterium commonly presents itself in gum disease. It moves from the mouth to the brain and releases enzymes that destroy nerve cells. While this connection is still being researched, it reiterates how an issue such as your dental health can represent other health issues to come as you age. If your client has a family history of age-related illness, it’s important to have them speak with a health care professional. So, they can start early preparation and prevention strategies.

3. Prevention Through Wellness

Providing your clients with a health and wellness program is a great way to help them learn of comorbidity risks and some prevention strategies. Whether suggesting a wellness program to an employer or finding a carrier that promotes dental wellness options and incentives. It’s important to let your clients know their options. Staying as healthy as possible and taking proactive steps to stay that way can help an individual manage comorbidity risks.

Educating your clients on the importance of the oral health and overall health connection is key to promoting good health and the excellent value of a dental insurance plan! A great way to help your clients is by showing them the best ways to utilize their benefits options. Are you looking to increase your company’s visibility and attract new clients? Download our Digital Marketing guide today to see how you can enhance your brokerage!

*The information presented in this post is intended to start the comorbidity conversation, but in no way should it be taken as proper medical or legal advice. If you would like to learn more about comorbidity factors, please consult a healthcare professional.