Establishing a strong social media presence can be a game-changer for your business. The best part? It's not a financial burden. Creating and maintaining profiles on platforms like Facebook, X/Twitter, and Instagram doesn't demand a significant investment. These channels hold the potential to connect you directly with a vast pool of new clients, paving the way for exciting business expansion.

Regular posting is important, but it's equally crucial to post strategically. As a broker, you don't need to be a social media expert. The key is to stay updated with the evolving landscape. By adhering to these simple best practices, you can effortlessly leverage the power of online platforms to your advantage.

Key Takeaways:

• Foster a dialogue across social media platforms.
• Share positive stories and testimonials about your business.
• Educate and empower your clients with helpful content.
• Stay active and current on social media platforms, including LinkedIn.

Listen, and then listen some more. 

Social media is most effective when it fosters a dialogue, not a monologue. Twitter and Facebook are excellent platforms for soliciting feedback from your clients. Actively ask questions and respond to comments, even the negative ones. This demonstrates your genuine concern, making your clients feel valued and appreciated. Familiarize yourself with Twitter's Direct Message feature, which allows you to shift conversations from the public to the private realm, engaging with specific individuals one-on-one. Each positive review you receive is a testament to your client-centric approach, reinforcing their value to your business.

A little bragging goes a long way.

Post stories, testimonials, and pictures showing your business's personality and how you will be there for your clients. Generate positive press by sharing any awards or news and post photos from community events you're involved in. Or profile employees so clients can put a smiling face to a name. You can tell a client what your business is like, but seeing is believing.

Knowledge is power.

Use your social media outlets to educate and empower your clients. People like being informed about topics that affect them, and you can be there to help. Use the character count on Twitter to your advantage and share a short daily tip. Instagram and Facebook are suitable places to post visuals like infographics. Post helpful content, and you can become an invaluable resource for guidelines and advice. Let the Solstice blog be your resource.

If you're quiet, your competitors only seem louder.

The chances that your competitors have their own Facebook, X, and Instagram pages are good. These days, you risk potential clients thinking you're "behind the times" if your posts and profiles aren't current and active. Many people turn to social media to gather information; if you're away, you're missing out. The big three (Facebook, X, and Instagram) aren't the only social media platforms you should be using, though - LinkedIn is a fantastic way to take your social media presence to the next level and make networking easier while you're at it. To start with LinkedIn, download our FREE guide by clicking the image below!