By Brittany Flax on May 8, 2020 10:00:00 AM
Being a broker, you know that working in the insurance industry isn't just about how well you communicate face-to-face. Social media is constantly rising as the #1 source people turn toward to communicate with one another.
It’s easy to be overwhelmed by the different social media platforms. Each site has their own set of rules and different communication styles. Once you gather all the tools you need to enhance your business and get the hang of using them, the next step is to learn how to communicate efficiently with your clients and potential clients about your business.
Social media is used, checked, and shared 24/7. Clients like to see that you're up to date and posting consistently. This shows that you're engaged with your client base and are motivated to grow and increase your business. To help you stay consistent, there are a plethora of social media scheduling platforms you can use that allow you to schedule your posts ahead of time.
As important as it is to be consistent, it's even more important to engage with your clients. People like to have their questions answered and know they're being heard. It implies trust and loyalty to your business. Make sure to have your notifications turned on and reply to your clients within a timely manner, preferably the day it was posted.
You know the saying "business is business," but in today's world -- it's not as concrete as it used to be. Your clients want to get to know you and your business. Why should they choose you over a competitor? What do you have to offer them that they can't find anywhere else? Personalize your brand on social media by posting anecdotes about yourself and relating it to your business. Remember, people don’t want to buy from businesses, they want to buy from people.
Show & Tell
"It's easier said than done." We've all heard this saying thousands of times before, but the same can be said for your business. You can say you're the best broker in the business, but where's the proof? Highlight your accomplishments and client appraisals by posting them on your social media platforms and websites. This can help potential clients see what you're capable of and enhance your personal brand.
On Facebook, LinkedIn, Instagram and Pinterest, it's easy to get all of your thoughts down in one post. But how about getting your point across in only 280 characters? Download our guide to see how easy and beneficial it is to use Twitter to promote your business!