Insurance Broker Blog

Selling Dental Insurance: Expand Your Clientele and Earn More Commissions

If you’re looking to boost your sales and earn more commissions, you should be selling dental insurance. It is the most sought-after ancillary product on the market. And it can help you expand your clientele and enhance your earning potential.

Key Takeaways:

  • Oral health care is becoming more important to workers, individuals, and families.
  • The dental insurance market is expected to grow to $237.11 billion by 2027.
  • As dental costs continue to go up people are looking for dental insurance.
  • Dental commissions can be higher than medical, and you can easily sell to existing clients.

Dental insurance is considered an essential part of an employee insurance package. Individuals and families are also looking for dental insurance. There are an estimated 76.5 million adults without coverage. And changes to eligibility, like recent updates to Medicaid, have also created a void. That’s where you can help.

As a dental insurance broker, you can provide valuable coverage options to your clients. You can position yourself as a trusted advisor and build long-lasting relationships. It’s your chance to help individuals and families protect their smiles and save money, while earning in the process.

Why People Need Dental Coverage

Without insurance, many people can struggle to afford necessary dental treatments and procedures. One in three Americans avoid going to the dentist out of fear. Cost is the top reason. This highlights the need for access to quality dental insurance.

The cost of dental care has continued to go up over time. So, people are realizing the importance of having a dental insurance policy.

Basic services like fillings and extractions can cost hundreds of dollars. Even a basic cleaning and polish can cost $75–$200. On the flipside, many plans offer preventive dental care at no charge. There are dental plans that also include orthodontic coverage and benefits for cosmetic dentistry.

Being able to explain the need for dental benefits to your clients is crucial in helping them make informed decisions.

The Continued Growth of Dental Insurance

For your clients, having dental insurance provides financial protection and peace of mind. This is a significant selling point.

For brokers there is no better time to start selling dental insurance or focusing more on your dental products. According to industry reports, the dental insurance market is expected to grow significantly. We’re looking at $237.11 billion by 2027. The growth can be attributed to several factors. They include an aging population, increased awareness about oral health, and rising dental costs. This provides you with the ideal opportunity to expand your client base and increase your commissions.

The Power of Dental Commissions

Dental insurance premiums are lower than medical, but that’s only part of the equation. Dental commissions are often three times that of medical. And they can be earned by selling to existing clients you are already established with for other insurance products, like medical and vision.

The Target Audience for Dental

Success in selling dental insurance, or any product, requires identifying the needs and pain points of your clients. By understanding the nuances, you can maximize your sales potential. It’s about offering solutions that resonate with your target audience. Here are some market segments to consider:

  • Families: They often need comprehensive dental coverage for both adults and children. Offering family plans with affordable premiums and ample coverage can be highly appealing.
  • Seniors: As the population ages, the demand for dental insurance continues to grow. Many seniors require coverage for major dental procedures. This may include crowns, bridges, and dentures.
  • Small Business Owners: Offering group plans and customized options for small businesses can help you tap into an important market.
  • Self-Employed Individuals: Freelancers and self-employed individuals may not have access to employer-sponsored dental insurance. Providing affordable individual plans with flexible coverage options can be compelling.

Understanding the unique needs and pain points of each market segment pays off. You can tailor your messaging and offers to resonate with your target audience, ultimately boosting your sales and commissions.

Effective Marketing for Selling Dental

Through focused marketing techniques you can generate leads, build brand awareness, and ultimately increase your sales.

  • Social Media Marketing: The platforms with the highest traffic are Facebook, Instagram, and LinkedIn. They can help you reach a wider audience and engage with potential clients. Share informative content, engage with your followers, and run targeted ad campaigns to generate leads.
  • Email Marketing: Building an email list of potential clients and sending regular newsletters can be an effective way to stay top-of-mind and nurture relationships.
  • Content Marketing: Create informative and engaging content, such as blogs, videos, and infographics. You can position yourself as an expert in dental insurance.
  • Referral Programs: Encourage satisfied clients to refer their friends, family, and colleagues by offering incentives. Word-of-mouth is powerful, and referrals can lead to high-quality leads.

Be sure to regularly engage with your audience and stay up-to-date with the latest trends and best practices in digital marketing.

Leveraging Technology for Dental Insurance Sales Success

By using online sales platforms and tools you can reach a wider audience. It can also enhance your productivity and improve customer satisfaction. Here are some ideas of technology you can harness in your sales efforts:

  • CRM Software: Customer relationship management (CRM) software allows you to manage your client interactions, track leads, and streamline your sales pipeline. It can also help you provide personalized service to your clients.
  • Online Quoting Tools: We all know that time is of the essence. You can get a big leg-up by generating quick online quotes for dental insurance plans. These tools can save time and make it easier for your clients to understand their options.
  • Virtual Meetings: Using video conferencing has become a way of life for many people in sales. You can easily deliver presentations, consults, and follow-ups with your clients at a time that works for everyone.


The future of the dental insurance market is bright. By diving into this lucrative opportunity early, you can unlock your earning potential and create a brighter future for you and your clients.


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