As an insurance broker, you want to offer your clients solutions that are comprehensive in terms of coverage and appealing when it comes to cost. Bundling dental and vision insurance is a fantastic way to boost the value of what you offer. You can cater to a variety of client needs and make the purchasing process more streamlined.

By addressing the diverse needs of their workforce, employers can make a real difference in their employees’ overall health, leading to happier and more productive teams. That’s where you come in. Offer your clients the insurance solutions they need with dental and vision coverage that’s both customized and affordable.

Keep reading to discover how you can effectively bundle dental and vision insurance and present them to your clients in the best way possible.

Key Takeaways:

• Bundling dental and vision insurance enhances the value of your offerings and meets diverse client needs.
• Employers can improve the health and productivity of their workforce with customized and affordable coverage.
• 60% of people consider benefits a major factor in job decisions, with 80% preferring benefits over a pay raise.
• Bundling insurance offers cost savings, ease of management, and comprehensive preventive care.
• Understanding client needs, such as family size, health history, and budget, is essential for offering suitable plans.
• Highlight preventive services, network of providers, and additional rewards to clients.

Dental and Vision by the Numbers

Having a strong benefits package is more crucial than ever for employers. Did you know that 60% of people see benefits and perks as a big factor when deciding on a job offer? Plus, 80% of employees would pick extra benefits over a pay raise.

Let's not forget the costs employers face due to oral and vision health issues. In the U.S., adults miss over 243 million hours of productive work time each year because of oral health problems. Vision health has also become more important. About 22 million employed adults in the U.S. now work from home full-time. Good eye health is key for physical health, mental well-being, and overall happiness.

Benefits of Bundling

Bundling dental and vision insurance comes with many perks that benefit your business and your clients.

• Saving Money: Clients can often enjoy lower premiums when they choose bundled plans. This cost-saving feature is a big plus.
• Simplified Coverage: Having one package for both dental and vision makes the whole insurance process more simplified, helping clients manage their coverage without a hitch.
• All-in-One Solutions: By offering both types of coverage, clients get access to important preventive care. This can lead to healthier and happier lives for employees

How to Bundle Policies

Start the process by letting your existing insurance carriers know that you're considering providing bundled policies. Focus on carriers who have substantial network providers in the area and have maintained relationships with them.

Providing a well-priced bundle will get attention. Combine that with a smooth customer service experience and you can expand your business while also satisfying your current clients. Be sure to revamp your website, social media, and promotional content to highlight your newly offered bundled packages.

Identifying Client Needs

Before you dive into presenting any bundling or plan options, it's important to get a good feel for what your clients really need. Take some time to chat with them and figure out their top priorities and any gaps in their current coverage. Here are a few things to keep in mind:

• Family Size and Demographics: Families with kiddos might lean towards dental care. Meanwhile older clients could be more interested in vision coverage.
• Health History: If someone has had dental or vision issues in the past, they might appreciate a plan that offers more comprehensive coverage in those areas.
• Budget Constraints: By understanding your clients' financial situation, you can suggest plans that offer the best bang for their buck without stretching their budget too thin.

Highlighting Plan Features

It’s important to help your clients understand the importance of regular dental and vision check-ups. These services boost their overall health and will allow them to make smart choices about their care. Keep the support going by letting them know about any updates in coverage or exciting new benefits. When chatting about bundled plans, make sure to highlight the features and perks, such as:

• Preventive Services: Share the importance on preventive services like routine dental cleanings, eye exams, and discounts on eyewear.
• Network Providers: Give them the lowdown on the network of dental and vision care providers available. This will let them know they’re getting access to a range of choices and top-notch care.
• Additional Perks: Don’t forget to mention any extra perks, such as discounts on services like orthodontics, LASIK surgery, or hearing aids. These can really sweeten the deal on an already appealing offer.

Transparency and Connection

Clients love it when things are clear and straightforward. Make it easy for them by showing simple comparisons between bundled plans and separate policies, pointing out the savings and extra convenience. Visual aids like charts or tables can really help make the info easy to grasp. This is also a wonderful time to share some success stories and testimonials from happy clients who have enjoyed the benefits of bundled dental and vision plans. Real-life examples, also known as social proof, can build trust and show just how powerful bundling can be.

Bundling dental and vision insurance is a win-win for both brokers and clients. It brings cost savings, convenience, and comprehensive coverage. So, it is a fantastic choice for many. By getting to know your clients’ needs, highlighting the best features, and offering clear comparisons, you can successfully sell bundled plans and boost the value of your insurance offerings.