Selling Family Dental and Vision Insurance: Unlock Fall Momentum

By Andrew Hickey on Aug 21, 2025 2:14:50 PM

As summer winds down and families gear up for the school year, it’s the perfect time for brokers to tap into the back-to-school mindset. Parents are already thinking about backpacks, supplies, and checkups—so why not dental and vision coverage too?

Here’s how you can use the back-to-school season to spark meaningful conversations with clients and boost your sales.

Key Takeaways

Back-to-school season is ideal for promoting family dental and vision coverage.
Dental issues cause 34 million missed school hours—coverage helps prevent this.
Poor oral health triples school absences—highlight the value of preventive care.
80% of learning is visual, and 1 in 4 kids need glasses—vision coverage boosts academic success.
Use relatable sales angles like Picture Day, missed school, and bundling family plans.
Keep pitches simple and follow up—make it easy for families to say yes.

Why Back-to-School is Prime Time for Dental and Vision Coverage

Back-to-school season is all about preparation. Parents want their kids to start the year healthy and confident. That includes clean teeth and clear vision. Dental and vision plans help families stay ahead of potential health problems—and avoid surprise costs.

And the need is real: children in the U.S. lose an estimated 34 million school hours every year due to unplanned dental visits. Kids with poor oral health are three times more likely to miss school than their peers with healthy teeth. That’s a big deal for families who want their kids to stay on track.

Quick Sales Angles Brokers Can Use

Here are easy-to-use talking points you can bring into client conversations or presentations:

Is Your Child Ready for Picture Day?

Pitch: A dental checkup now means a brighter smile for school photos later.
Why it works: Parents care about how their kids look and feel. This angle connects dental care to a moment they’re already thinking about.

Avoid Missed School Days.

Pitch: Toothaches are one of the top reasons kids miss school. Preventive care helps keep them in class.
Why it works: This is backed by data—preventive dental care reduces the risk of cavities and gum disease, and it’s more cost-effective than emergency treatments.

Bundle and Save for the Whole Family.

Pitch: Back-to-school isn’t just for kids—get coverage for the whole family and save.
Why it works: Many dental and vision plans offer discounts for family coverage such as lower premiums and discounted rates. This angle helps you upselling while offering real value.

Vision Coverage = Better Grades

Pitch: Kids who can’t see the whiteboard can’t learn effectively. Vision coverage helps catch problems early.
Why it works: Up to 80% of learning in school is visual. And about one in four children need glasses or contact lenses. Without vision care, kids may struggle to read, write, and stay focused.

Use It Before You Lose It

Pitch: If your clients already have coverage, remind them to use their benefits before the year ends.
Why it works: Creates urgency and encourages action. It’s also a fantastic way to build trust and show you’re looking out for them.

Tips for Presenting These Angles

Keep it short and friendly: Use everyday language and focus on benefits, not just features.
Use visuals: A flyer with a smiling child or a checklist can make your pitch more relatable.
Ask questions: “When was your child’s last dental visit?” opens the door to a natural conversation.
Follow up: Send a quick email or text reminder after your meeting. Timing is everything.

Make It Easy for Families to Say 'Yes'

Back-to-school season is busy. Parents don’t have time to dig through complicated plan details. So, make it simple. Highlight what matters most: their families’ health and wellness, lower costs, and peace of mind.

By using these angles—and backing them up with real data—you can turn seasonal conversations into lasting coverage and help families start the school year strong.