Looking to make your dental practice more accessible, engaging, and patient-friendly? Whether you're attracting new patients or improving the experience for existing ones, your digital presence plays a huge role. Here are five simple ways to make both better.
- Make Your Website Mobile-Friendly
Most people use their phones for everything, including finding a dentist. According to a national survey analyzed by NYU Langone Medical Center, 58% of adult smartphone users had downloaded health-related mobile apps. That number is expected to grow 30% by the end of 2025, reaching over $81 billion.
If your website isn’t optimized for mobile, you’re likely missing a huge chunk of potential patients.
Tip: A mobile-friendly website looks good and works smoothly on any screen, big or small.
- Create Engaging, Interactive Content
Your website should do more than just list your services. Try adding a blog with helpful tips, news about dental care, or answers to frequent questions. You can also include interactive features like:
- A place for visitors to leave comments or questions.
- A short patient survey (along with a small reward)
- Polls or quizzes about dental health
Bonus idea: If someone leaves their name or email, reply personally. It shows you care.
- Use Email to Stay in Touch
Email is one of the best ways to talk to your patients. 80% of patients prefer digital communications like emails, texts, or portals for appointment reminders and follow-ups—and they are happier with the service.
Use email to:
- Remind patients about appointments.
- Sharing tips after a visit
- Send a monthly newsletter with updates and blog posts.
Just make sure you follow HIPAA guidelines and privacy rules to keep patient info safe.
- Add a Patient Portal
Want to take communication a step further? A patient portal is a game-changer. It lets patients:
- See their dental records.
- Book appointments (in person or virtual)
- Ask questions safely and privately.
With more people using telehealth, including for dental consultations and diagnosis, patient portals are a must-have.
- Show the Human Side of Your Practice
Patients want to know who you are—not just what you do. On your website, share a little about yourself. Talk about your hobbies, your community work, or why you became a dentist.
Pro tip: Add photos and short bios of your team too. It helps patients feel more comfortable before they even visit.
Improving your website and communication tools isn’t about keeping up with trends. It’s about helping your patients feel informed, connected, and cared for. These steps can help you build stronger relationships and grow your practice.
Interested in joining the Solstice dental network?
Partner with a trusted leader in dental benefits and unlock access to thousands of potential patients. Our dedicated Provider Relations team is here to guide you every step of the way.
📞 Call us at 1.877.760.2247 (Option 2)
📧 Email: providerrelations@solsticebenefits.com
