Reach more patients and engage with your community!
Summer is here, which can be associated with less traffic coming into your dental practice. That doesn't have to be the case, though. As a dentist, you can use the summer months to attract more patients and encourage back-to-school visits.
With families gearing up for the upcoming school year, staying top of mind is essential. You will need to be proactive in your marketing and outreach efforts.
We want you to stay consistently busy. So, here are some effective strategies for maximizing patient engagement during the summer and ensuring a successful back-to-school season.
Key Takeaways:
- Offer special promotions and discounts for dental check-ups during the summer.
- Connect with local communities by participating in summer events.
- Start advertising back-to-school dental visits earlier in the summer.
- Share valuable content related to dental care on social media platforms.
- Create a family-friendly environment at your dental practice.
Promote Dental Check-Up Specials
Everyone enjoys a deal. If you can take care of your health simultaneously, it's a win-win. That's why you should consider incentivizing your new and existing patients to schedule appointments.
Your practice can offer special promotions and discounts for dental check-ups during the summer. Offers can include a discount on a dental cleaning or a free dental exam for children. Your promotions can appeal to families looking to take advantage of their free time before the school year begins.
Engage with the Community
As a dentist, you can make a significant impact by connecting with local communities. Look for summer events such as local fairs, sports tournaments, outdoor concerts, health fairs, and other family-oriented gatherings in your surrounding area. You can set up information booths or offer free dental screenings.
By participating in your community, you can make a significant impact, engage with potential new patients, increase your visibility, and draw attention to the importance of oral health. Your role as a dentist is crucial in promoting oral health in the community.
Implement Back-to-School Marketing
It would help if you started promoting back-to-school dental visits earlier in the summer. It will raise awareness and prompt parents to schedule appointments for their children.
An effective way to attract families to your practice is through tailored marketing campaigns. These campaigns are not just about promoting your services, but also about educating and raising awareness about oral health. For instance, you can have a campaign for preschoolers that emphasizes the importance of early dental care. If you're marketing to high schoolers, you could emphasize the role of oral health in overall well-being. This strategic approach will make your marketing efforts more effective and impactful.
You reach your current and potential patients by sending email newsletters, creating informative blog posts, and using direct mail.
Utilize Social Media
Social media is the modern town square, and you should take advantage of it. By sharing interesting and valuable content related to dental care, you can effectively engage with patients.
The type of content you can share on social media includes back-to-school tips for maintaining oral hygiene, patient success stories, and informative videos about common dental procedures. You can use it to highlight your staff and practice. You can also foster community by answering questions and actively participating in online conversations.
Here are some stats to keep in mind when trying to find the right social media platform for your audience:
- Facebook is used by 2.085 billion people daily, and the average user is between 25 and 35. Thus, it could be the ideal place to reach young parents about their children's oral health.
- Instagram has 500 million daily active users. As a visually driven platform, it is perfect for sharing videos and graphics from your practice.
- Pinterest has shown to be popular with women between 25 and 34 years old. You can reach moms out there looking for oral health tips and recommendations.
Offer Family-Friendly Amenities
You can make your dental practice stand out to parents and families by creating a family-friendly environment. Think about providing amenities like a children's play area and educational materials. These features will make the visit more enjoyable for children and alleviate stress for the parents, leading to a more positive overall experience.
By implementing these strategies, you can actively bring in more patients during the summer and encourage back-to-school visits. You can also foster patient loyalty and a culture of proactive dental care that extends into the school year and beyond. This will lead to improved community oral health in the long run. For more tips, get your copy of our health literacy guide for patients.
Want to join the Solstice network? Connect with our dedicated provider relations team for more information about joining our network. You can call 1.877.760.2247 or email providerrelations@solsticebenefits.com.
Already in the Solstice network? Search to see if you're part of the Solstice dental PPO or HMO network. You can also go to https://www.mysolstice.net/ or call us at 1.877.760.2247.
