Americans spent nearly $16 billion on cosmetic dental procedures in 2015. Millennials are said to make up 60 percent of last year’s cosmetic dentistry boom. Considering some of these common generational traits, you might find your answer.
They're all about the team
Since day one, millennials have been working in group projects, participating in team sports, and generally encouraged to interact with their peers. The benefit? It's often cited that millennials are more inclusive and well-adjusted because of this treatment. The negative? They're supremely aware of others and when they don't fit into the group.
How to entice the team player? By helping them fit in. Covering a chipped tooth or contouring that one tooth that never quite fit will finally set that self-conscious millennial at ease.
They're known as the Facebook Generation
Millennials are arguably the most tech-savvy generation on the planet. After all, they were the first generation to grow up with the internet. Though this aspect of the millennial make-up is hotly debated as a pro or con, there's no doubt it's a defining feature.
So how can you connect with the most connected generation ever? Help them keep a bright, white smile that will impress their friends, on and off line. Pearly white teeth are essential for selfies, and at-home kits just don't cut it anymore.
They're living in an online world
Not only are millennials the Facebook generation, but they are also a generation with increasing amounts of online networking. First impressions are everything and that hasn’t changed. Their profile picture for LinkedIn can be the first impression for a potential new boss or recruiter.
Smiles can create trust and help make you more approachable. Feeling good about how their teeth look can translate into higher self-esteem and confidence, which further elevates them to adapt with the changing market.
With the new techniques and ever evolving styles, cosmetic dentistry is a growing area that’s important to take your office to the next level. Don’t miss out on this growing trend and use it as an opportunity to help bring millennials into your practice.