Erica Laceria

Recent Posts

Five gift ideas for your employees this holiday season

Posted by Erica Laceria on Dec 11, 2020 11:00:00 AM

It’s the busiest time of the year – and like most dentists, we’re pretty sure you haven’t had much time on your hands to think about what to give a very important group of people – your employees! These individuals deserve something special this holiday season and we have a few gift ideas that we’re positive they’ll love!

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Topics: best managment practices, holiday gift ideas, employee gifts, employee appreciation

7 Challenges Facing the Dental Industry in 2020

Posted by Erica Laceria on May 3, 2017 10:00:00 AM

The field of dentistry is continuously transforming with changes in population demographics, consumer rights and national public policy. However, such changes bring new challenges for dentists and their practices. How do you stay relevant in the evolving world of medical services? The following are seven challenges facing the dental industry in 2017: 

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Topics: tips for dentists, challenges for dentists, dentists

Breaking Up (AKA Patient Dismissal): When and How You Should Do It?

Posted by Erica Laceria on Sep 28, 2016 10:00:00 AM

"When in the course of human events it becomes necessary… to dissolve" a dentist/patient relationship, remember that documentation is as important to your practice as the Declaration of Independence is to America. The key word here is dissolve. To dissolve a relationship is perfectly legal and, at times, necessary. However, to abandon is neither.

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Topics: provider tips, breaking up with your patient, patient dismissal

Get on the Gram! Three Ways Instagram Can Benefit Your Practice

Posted by Erica Laceria on Oct 28, 2015 2:35:59 PM

In today's world, social media rules. For better or worse, it's not at all uncommon to see people of all types with their noses buried in their device of choice, perusing the different sites that connect them to one another. Among these sites is Instagram, where one and all can post pictures of their surroundings and the people in it. If done with a few specific purposes in mind, an account with Instagram can benefit your practice. It’s time to get on the gram!

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Topics: dentist marketing, social media, instagram

Clean Hands, Clean Conscious

Posted by Erica Laceria on Sep 16, 2015 12:00:00 PM

Ever since we were little kids, we've been told by our parents about the importance of clean hands. You go to the bathroom, you wash your hands. You play outside, you wash your hands. You pet the dog, you wash your hands. You wash your hands, you wash your hands again! It's particularly important, however even more so for doctors, dentists, and all employees who work with patients' mouths. Read on to find out more about why this simple, everyday action makes a significant difference for your business.

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Topics: tips for dentists, dentist tips, clean hands, hygiene

Dentists Using Social Media: Connecting Practices Worldwide

Posted by Erica Laceria on Aug 31, 2015 3:04:17 PM

Often, professionals avoid social media. As marketing strategies become more popular online, patients might wonder why their dentist doesn't use social media. After all, social media offers plenty of benefits that coordinate casual interactions with professional standards.

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Topics: grow dental practice, dentist marketing, social media, tips for dentists

8 Dental Sites You Need to Bookmark

Posted by Erica Laceria on Aug 9, 2015 10:30:00 AM

Stay current by visiting these sites on a regular basis for noteworthy information!

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Topics: dental websites

Mastering Your Dental Practice: What Kind of Boss are You?

Posted by Erica Laceria on May 21, 2015 3:22:06 PM

Being the boss can be a thankless job. You want to push your employees to perform at the highest possible level - after all, it's your name posted on the shingle - but you don't want to be thought of as overbearing.

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Topics: what kind of boss are you

How to Market Your Dental Practice

Posted by Erica Laceria on May 1, 2015 5:14:22 PM

Five dental marketing tips for taking your practice to the next level from Dr. Leonard Weiss

We know you’re always on the lookout for new patients, which nowadays, due to the ever-fluctuating economy, aren’t so easy to come by. So how can you continue to expand your practice when everyone already has their go-to dentist? We sat down with the very successful Dr. Leonard Weiss to gain insight on how his marketing techniques grew his business into a million dollar practice. Here’s what he had to say on how to market your dental practice: 

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Topics: dental provider, dental provider florida, provider, marketing, expanding your practice, tips for providers, best marketing practices, dental marketing, dental office expansion

Five Easy Ways to Make your Vision Patients Feel Appreciated

Posted by Erica Laceria on Mar 31, 2015 11:50:28 AM

You may have hundreds of vision patients – but what good is it if each of them are unhappy or on the search for a new vision doctor? Performing eye exams and other basic procedures effectively doesn’t make an optometrist “great”. In today’s competitive optical world, it’s all about separating yourself from the rest and making your office a place patients look forward to visiting, rather than dreading. So how do you create this atmosphere? Allow us to elaborate.

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Topics: tips for dentists, keep your patients coming back, dental patients, going the extra mile for your patients

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