Does your dental practice monitor what your patients are saying about you? If not, you need to start today. According to Yelp, 92 percent of people ask family or friends for recommendations, but over 70 percent will read consumer reviews before selecting a service or professional, such as choosing a dentist. With social media, people readily share their experiences--good or bad--with online friends. A strong presence on review sites can be a major influence in building your practice.